Leading Search Engine Optimization (SEO) Experts in Lansing, MI

DIVIGI’s SEO services in Lansing, MI, are designed to help your business reach its full potential by improving your website’s search engine visibility. Our team of SEO experts uses a variety of techniques, including technical SEO, on-page optimization, content development, and local SEO, to ensure that your website ranks highly in search engine results. We begin with a detailed audit to identify opportunities for optimization, then implement strategies that address both the technical and content-related aspects of SEO. We also focus on local SEO, helping businesses in Lansing, MI, attract more customers from their local area by targeting location-specific keywords and optimizing your Google My Business listing. Our services are tailored to the unique needs of your business, ensuring that your SEO strategy is aligned with your goals and delivers measurable results. Whether you are looking to improve your rankings for local keywords or increase your visibility on a national scale, DIVIGI’s SEO services provide a comprehensive approach to achieving your online marketing objectives.

Keyword Research

Our keyword research services are designed to uncover opportunities that drive measurable growth for your business.

Focus on targeted keywords related to your business to improve visibility.
Competitor Insights: Analyze and adapt the strategies of competitors in Michigan.
Long-Tail Keywords: Reach niche customers with precision targeting in Lansing.

On-Page SEO

In Lansing, our On-Page SEO Services focus on every detail to improve your site’s search performance and user engagement.

Targeting essential keywords for optimizing title tags, headers, and meta descriptions.
Creating search-engine-friendly URLs to boost rankings in Lansing.
Implementing a smart internal linking strategy to improve page authority distribution.

Technical SEO

Our Technical SEO Services in Lansing are designed to optimize your website’s infrastructure for better search engine visibility.

Resolving crawl issues to ensure your pages are indexed efficiently.
Improving page loading speed to enhance user experience and rankings.
Ensuring mobile compatibility for users accessing your site from Lansing.
Adding schema markup to increase visibility in search engine results.

Content Creation

Increase your site’s visibility with content tailored for Lansing.

Localized Content: Customizing articles, blogs, and landing pages for Lansing businesses.
Keyword Optimization: Strategically embedding high-impact keywords for better rankings.
Evergreen Content: Creating content that stays relevant and generates ongoing traffic.

Link Building

A strong backlink profile is vital for your website’s success. Our SEO Services in Lansing focus on ethical and effective link-building to improve your website’s domain authority.

Acquiring high-quality backlinks from trusted sources in Lansing.
Engaging in outreach campaigns aimed at local and industry-related websites in Lansing.
Carefully monitoring and disavowing harmful backlinks that could affect your rankings.

Google Maps Optimization

For businesses looking to target customers in Lansing, visibility on Google Maps is crucial. Our Local SEO Services in Lansing help you claim your spot in the local pack.

Google My Business (GMB) Optimization: Claim and verify your GMB listing in Lansing.
Optimize your GMB profile with relevant images, posts, and customer reviews targeting Lansing.
Optimize your listing using keywords like ‘Your Business Service in Lansing’ to improve local SEO.

Local Listings and Citations

For Local SEO success in Lansing, consistency across local directories is key. We ensure your business information is accurate across all platforms, building trust with search engines and users.

Directory submissions to reputable platforms.
Maintaining NAP (Name, Address, Phone) consistency for improved local ranking.
Encouraging and managing customer reviews to enhance local credibility in Lansing.

Brand Marketing

SEO is an essential part of brand marketing. Our SEO Company in Lansing helps businesses build and promote their brand presence online.

Positioning your brand as a leader in Michigan with strategic messaging.
Using content marketing to engage your target audience.
Creating an unforgettable brand identity that speaks to your audience in Lansing.

Citations and Reviews

Our SEO Services in Lansing focus on building your online reputation with citations and reviews, which play a key role in local SEO.

Ensuring business information is accurate and up-to-date in local directories.
Encouraging positive customer reviews for better local credibility in Michigan.
Enhancing your visibility in Lansing’s local search rankings for maximum impact.

SEO Audit

A comprehensive SEO audit is the foundation of any successful digital marketing strategy. Our SEO Audit Services are designed to identify opportunities and challenges, helping you optimize your website for better visibility and performance.

Technical Analysis: Examine site speed, mobile-friendliness, and indexing issues to ensure search engine compatibility.
On-Page SEO Review: Analyze title tags, meta descriptions, headers, and keyword usage to align with SEO best practices.
Content Quality Assessment: Evaluate the relevance, structure, and value of your website content to ensure it meets user intent and boosts rankings.
Backlink Profile Evaluation: Review your inbound links to assess their quality, relevance, and impact on domain authority.
Competitor Benchmarking: Compare your website’s performance to top competitors to identify opportunities for improvement.

An in-depth SEO audit uncovers the gaps holding your website back, providing actionable insights to help you achieve higher search engine rankings and improved user experience. Let’s optimize your website for success!

Why Choose DIVIGI?

At DIVIGI, we provide businesses in Lansing with comprehensive SEO services driven by data and insights. Our strategies are designed to improve online visibility, attract more traffic, and drive higher engagement to help your business succeed in the local market.

Achieve measurable results with tracking capabilities.
Expert SEO services with an understanding of the Michigan market.
Affordable pricing for businesses in Lansing.

Other Services we offer in Lansing, MI

Digital Marketing
in Lansing, Michigan

SEO
Social Media Marketing
Pay Per Click

Social Media Marketing
in Lansing, Michigan

Social Media Ads
Posts Design
Organic Growth

Web Design
in Lansing, Michigan

Responsive Design
UI/UX Optimization
SEO-friendly Design

Ecommerce Marketing
in Lansing, Michigan

SEO for E-commerce
Social Media Marketing
Conversion Rate Optimization

Content Marketing
in Lansing, Michigan

Content Strategy
SEO-Driven Content
Content Distribution

Email Marketing
in Lansing, Michigan

Email Campaigns
Promotions and Discounts
Newsletters/Event Invite

Pay Per Click (PPC)
in Lansing, Michigan

Google Ads Campaigns
Remarketing
YouTube Ads

Awards

We believe in
quality, not quantity

Our awards showcase our unwavering dedication to delivering exceptional quality over quantity, highlighting the impactful results we achieve for our clients.